Reflecting on my 20 years of professional tech developments, I’ve seen lots come and go but Open AI’s ChatGPT is ground-breaking.
The legal industry is experiencing a significant transformation with the advent of Artificial Intelligence AI.
Adopting AI will improve profits through efficiencies and it will serve more clients who can now afford legal services.
So let’s look at how AI, machine learning chatbots differ from the first generation rule based chatbots
We’ve observed the most successfully adopted technologies are a natural extension of what we are already doing do on a day to day basis.
Why wouldn’t you design your chatbot to be inclusive, accessible and helpful to neurodivergent users?
Your chatbot can qualify leads and book appointments with the right member of your legal team.
Keeping your website relevbant isn't easy. In this article I've created three things for you to consider.
In this summary article I focus on how to encourage your website visitors to engage with your website.
We'd like to invite you to take the Online Marketing Law Firm Benchmark.
In this summary I’m going to take you through what content you should have on your website.
Do this well you will help potential clients convert into new clients.
Two types of website visitor intent that is worth learning about because it will get you more enquires.
In this article I’d like to describe how you can use Chat Bots and why they will help you and your clients.
In this article we talk about a tried and tested method of how to create clear messages.
Lets explore the process of how you can improve the look of your law firm website.
In this Law firm Essential Guide to website redeisgn article I’m going to take you through how to start your website redesign.
WEB has created and published a series of articles and supporting content about Law Firm website redesign
We know technology has dehumanised commercial relationships - this is a game changer.
I wanted to personally let you know what WEB is doing during the Coronavirus COVID-19 pandemic.
PWAs can be considered the combination of mobile apps and websites and offer you the best of both worlds.
Progressive web applications (PWAs) are websites that give your users an app like experience.
As part of understanding what your users are looking for on your website you may want to consider task analysis.
According to recent research 41% of Europeans would either close or delete an email not optimised for mobile.
So you’ve just re-launched your website, revenue has dropped in fact page views has dropped and your bounce rate is up.
You might be surprised to hear the majority of shoppers that add something to their cart don’t complete their purchase. Find out why.
In-Page Analytics allows you to view how users interact with your website.
Remember the first 40 characters in an email subject line are critical when recipients make an informed decision about to open or ignore.
Law firm website redesigns can be a challenge, here are a few tips to make your task easier.
We asked freelance marketing consultant, writer and photographer, working in arts, culture and tourism, specialising in digital Rob Martin to write about a website we both worked on specifically about the topic of accessibility.
Mobile optimisation is about looking the requirements of users on the move and page load speed.
Here are some content marketing terms you need to know when talking the talk.
Designers and retailers tell of their biggest sales days from shoppable catwalk shows.
Content Marketing - essentials, tips on how to make an impact in just 30 minutes a day.
Web are beta testing a new video platform which will greatly improve online engagement.
Here's a handy glossary of tech terms to help you navigate from your bandwidth to your backend.